Follow

« This study explores motivators for mobile app purchase among “Gen Z” consumers. Adjectives that describe the mobile purchase experience were collected from focus group respondents. Factor analysis of the adjectives produced clusters named “Affective,” “Functional” and “Anxiety.” “Anxiety” was the most powerful factor. »

· · Web · 3 · 0 · 1

this paper went on to argue that zoomers like using apps even though they are worse in every measurable way because video games have groomed them to take pleasure in accomplishing unnecessarily difficult tasks

it did not meaningfully evidence this speculation

Sign in to participate in the conversation
📟🐱 GlitchCat

A small, community‐oriented Mastodon‐compatible Fediverse (GlitchSoc) instance managed as a joint venture between the cat and KIBI families.