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« Twitter’s communications team, which was almost entirely laid off, did not respond to a request for comment. »
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« Many of the cuts were deep. The human rights and disability experience teams were cut back, said three people familiar with the decision. The internet technology team — which is partly responsible for keeping the site functioning — became “a skeleton crew,” two people said. »
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« Angelo Carusone, the chief executive of the progressive nonprofit Media Matters for America, said on the call that he had worked on several efforts to use advertiser boycotts to pressure social media companies to clean up their platforms. Usually, he said, some of the advertisers he solicits will turn down his requests, saying that reaching potential customers is a higher priority than making a point to Silicon Valley.
But after the activist coalition reached out this week to Twitter’s top 20 advertisers, including Anheuser-Busch, Disney and Procter & Gamble, Mr. Carusone said all the companies he had been in contact with had said they were either considering a spending pause or were implementing one.
The companies did not immediately respond to requests for comment on Friday.
“I’ve never experienced that before,” Mr. Carusone said. “And I think that’s the thing that’s most revealing, and demonstrates real consensus about the current state of the crisis that Twitter is in.” »
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« Sandra Sucher, a professor of management at Harvard University who has studied layoffs for more than a decade, said Twitter’s cuts were among the most poorly handled that she had seen. While the scale was not unprecedented, it was unusual to see layoffs done so quickly without a detailed explanation provided to workers about who was being laid off and why, she said.
“This is a master class in how not to do it,” Ms. Sucher said. »