Lady, EVOLVED 
“A·I”
“A·I powered search does better than Google!” well yeah that is because Google is trash
Follow
“A·I”
it probably is easier to train an A·I system to recognize and elevate high-quality sources than it is to fix whatever Google’s current algorithm is
until that A·I system becomes popular and S·E·O starts targeting it instead, at which point you have a black box you can’t do anything with
“A·I”
maybe indexing every website on the internet is the actual problem and we should only be indexing the good ones