@noelle i think ideally you should never talk about it
as a creator, both (a) the time spent talking about the thing and (b) the positive feedback you receive about the thing sap your strength to actually finish the thing (both in terms of cost of engagement and because you inevitably start to derive fulfilment from “talking about the thing” instead of “doing the thing”, which is not a position which lends itself well to the thing getting done)
the ideal situation for someone making a thing is for OTHER PEOPLE to share it and talk about it without you having to say a word, so you can focus on your job, which is actually making the dang thing. in my opinion they will do that if:
- they can make cool things with your thing
- your thing enables them to better connect with others
- your thing enables them to complete important tasks
- your thing is impressive to them in some way
- your thing makes them feel emotions
- they are a fan of you or your previous work
unfortunately all of these cases except the last one require already having made a thing