Then again, the book is Algospeak, which I know fuck-all about. Beyond dabbling in 2010s twitter and facebook, I've never used an algorithm-affected social platform; I haven't kept up with the cool social media since LiveJournal. 😆
But also. This person seems to be using "etymology" to mean things that etymology does not mean.
But it's weird to see short-form video treated as a) the pinnacle of human information consumption and b) the "algorithmic" manipulation being absolutely inevitable, and without any attention apparently being given who would be doing that or to what end.
@bright_helpings tumblr has always been chronological timelined and has nonetheless continued to consistently churn out new slang for the past two decades