« §2 A Shift From Allies to Detached Supporters

There has been a significant decline in overall comfort and acceptance of LGBTQ people, as reflected in a meaningful shift from “Allies” to “Detached Supporters.”

To better understand how support for the LGBTQ community differs across society, GLAAD has split non-LGBTQ Americans into three segments based on respondents’ comfort levels across the seven specific LGBTQ-related interaction scenarios. GLAAD's segmentation is defined by the following categories:

Allies: Non-LGBTQ respondents who were either “very” or “somewhat” comfortable in all situations.

Detached Supporters: Non-LGBTQ respondents whose comfort level varied across situations.

Resisters: Non-LGBTQ respondents who were either “very” or “somewhat” uncomfortable in all situations.

Segmentation definition has been consistent each year, but this year the
proportion of non-LGBTQ Americans who are either “very” or “somewhat” comfortable in all situations has abruptly declined, sliding backwards four percentage points. »

https://assets.glaad.org/m/303a760e7d2fe94/original/Accelerating-Acceptance-2018.pdf