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Lady, EVOLVED 
pokémon meta
ironic that newer games have both less postgame and much worse replay value
pokémon meta
the new pokémon games are definitely better for what TPC is leaning into currently, which is competitive play and event-based social dynamics, but there are other ways to ensure people keep playing and talking about your game
you could instead have a game which is really, really replayable, like they used to have
pokémon meta
old pokémon games: you can only use a TM once and many movesets are difficult to obtain and take a lot of care to bring about, so there’s strong incentive to play the game multiple times and experiment with lots of different teams. at the end of the game there are challenges which reward you for putting the time in and raising your mon well
new pokémon games: you can get every pokémon with pretty much any moveset trivially. also there are lots of events you can only really do if you have already beat the game. there is absolutely nothing else to work towards